ABOUT THE PROJECT

Koia was preparing to launch a new product and needed visuals that clearly connected it to their familiar 12oz shake—while still establishing it as something new. The challenge was to introduce protein powder in a way that felt cohesive with Koia’s existing lineup and preserved the brand’s sense of trust and consistency.

The animation was designed to begin in a slow, recognizable place: the classic Koia shake. From there, the pacing gradually builds, transitioning into energetic motion and powder simulations that signal transformation without losing brand continuity. Vibrant colors and flowing motion reinforced the idea of evolution rather than replacement, ending with a calm, confident conclusion that brought the story full circle.

The result was a polished launch asset that seamlessly filled a new gap in Koia’s product lineup. The animation established a premium visual language for the protein powder from day one and was deployed across multiple platforms to support a successful product launch.