ABOUT THE PROJECT

Fleur was redesigning their website and needed versatile, reusable motion assets for a hero video and future marketing initiatives. The challenge was working within a highly defined brand system while art-directing multiple shots that clearly showcased the product and still felt visually engaging. Every frame needed to reinforce Fleur’s established identity and convey the refined, artistic feel of their hair serum.

The focus was on creating content that elevated perceived quality and communicated the product’s texture, material, and mood—without relying on overly complex visuals. A minimal, match-cut animation style was used to maintain consistency with Fleur’s visual language while allowing each shot to transition smoothly into the next. Intentional lighting played a key role: sharp highlights emphasized the bottle’s glossy finish and the rubber texture of the dropper, while soft backlighting revealed the serum inside and the bottle’s distinctive brown tone.

The result was a set of polished hero animations for Fleur’s website landing page, designed to be flexible and reusable as the brand grows. The assets were also deployed across social platforms and integrate seamlessly with live-action footage, giving Fleur a cohesive, high-end visual presence across channels.