ABOUT THE PROJECT

Koia was launching a new line of protein shakes designed specifically for kids and needed a launch video that framed the products as a natural extension of the Koia family. The goal was to tell a clear, continuous story that introduced the new drinks while showcasing each flavor and color for a strong market debut.

The primary challenge was balancing brand consistency with a kid-friendly twist. The video needed to feel unmistakably Koia, while adopting a lighter, more playful visual language appropriate for a younger audience. Maintaining engagement was also key, as the piece was longer than typical social content and needed to hold attention throughout.

The animation opens in Koia’s familiar visual style, presenting the existing product lineup before transitioning seamlessly into the Koia Kids world. Through a smooth transformation, the nutrition carton evolves into the Koia Kids packaging, signaling the shift in tone. From there, the pacing increases with energetic motion-graphics sequences that highlight each of the three flavors in fun, visually distinct ways. The story concludes in a school lunchroom setting, fully embracing the kid-focused theme and grounding the product in a relatable, everyday moment.

The final result was a launch video that clearly communicated the introduction of Koia Kids while reinforcing the brand’s larger family narrative. The piece helped build awareness around the new line and established a strong foundation for future marketing campaigns.